Module 1: Introduction
• Welcome and course overview.
• The evolving landscape of sales in today's market.
• Setting expectations and goals for the course.

Module 2: Fundamentals of Effective Sales
• Understanding the sales process and buyer's journey.
• Building a customer-centric approach.
• Developing effective communication and active listening skills.

Module 3: Upselling Strategies
• Defining upselling and cross-selling.
• The psychology behind successful upselling.
• Techniques for identifying upselling opportunities.

Module 4: Overcoming Objections and Building Trust
• Strategies for handling objections gracefully.
• Building trust and rapport with customers.
• Turning objections into opportunities for upselling.

Module 5: Advanced Sales Techniques
• Consultative selling and solution-based approaches.
• Closing techniques for sealing the deal.
• Leveraging technology and data in modern sales.

Module 6: Interactive Activities and Role-Playing
• Practical exercises to reinforce key concepts.
• Role-playing scenarios for real-world application.
• Group discussions and sharing of successful sales experiences.